Seminars

1080 Group offers a unique curriculum in web seminar promotion and production. Each course has been carefully designed by industry professionals, and each course is facilitated by carefully selected instructors.

How to Plan and Produce Effective Web Seminars

These interactive sessions teach best practices for producing web seminars from pre-production to post-production. Emphasis is given to the type of online event that involves greater complexity (e.g., has more 'moving parts'). In this series participants will learn both engage checklists and templates to organize their efforts, and they will learn soft skills from 'event director' perspective with the goal of having successful events not only when everything goes right, but also when everything does not go right.

Key Takeaways

  • Learn how a project's goals influence the production effort and how to align them
  • Enhance your ability to anticipate problems and solve them both in advance of and during your web seminar
  • Acquire the 'know how' to lead all members involved in the web seminar to ensure smooth execution
  • Learn to use the technology in a manner that best enhances your web seminar purpose
  • Acquire the skills and techniques to help Promoters and Presenters achieve their best result

The Art of the Soft Sell in the Training Environment

In this interactive session participants will gain an understanding of 'soft selling' skills and how to apply them. Participants will learn and practice applying key elements of soft selling in a virtual environment.

Key Takeaways

  • Understand how selling is an opportunity to teach
  • Learn how to turn product/service features into customer-oriented benefits
  • Learn how to create and deliver effective discovery questions
  • Learn techniques for handling objections
  • How to share a compelling (but gentle) 'call to action'

Effective Promotion of Learning-Based Events

In this session participants will gain an understanding of how to effectively promote an online event. Participants will learn the how to apply key elements of marketing to the specific mechanics used in web seminars.

Key Takeaways

  • Understand the primary motivations of every audience
  • Learn to segment an audience and create targeted messages
  • Learn the anatomy of effective offers and incentives
  • Writing email subject lines that work
  • Understand the mechanics of compelling registration pages